Small and medium-size businesses are always looking for effective marketing strategies; here in Canada especially and of the many digital marketing strategies, social media marketing is the most effective for small businesses.
That said, there are many top-rated social media platforms, with new ones coming out on a regular basis.
Here is our top 5 list of social media organisations for small business marketing.
- Facebook – Who would have thought that a small private network set up by US college students for chat would end up conquering the world? This platform empowers users, enabling them to track the activities of friends and with literally billions of global users, this is the platform for marketing. For best results, contact King Kong, a top-rated SEO agency with insane results. Facebook marketing is switched on, with many powerful tools to help you focus in on your target groups.
- X (Formerly Twitter) – Elon Musk spent a whopping $44 billion (not a typo) to acquire Twitter, which turned out to be a wide investment, even if it was overpriced. You can bet that most potential customers have an X account that they use daily, making it a great place to advertise. A leading SEO agency knows how to localise X, ensuring that your local community sees your banners.
- Tik-Tok – While catering mainly for the younger generations, marketing on Tik-Tok can be effective. It can be complex, so you are best to hook up with Canada’s top SEO agency; give their team a monthly budget and they will work their magic, driving potential customers to your site.
- YouTube – While YT might not technically be a social media platform, it can be aa great place for ads. Google Ads can get your message out to YT viewers and with pay-per-click advertising, your content pops up in related content. YouTube’s algorithms are complex which is why you need a team of professionals to manage PPC campaigns.
- Podcasts – Podcasts are extremely popular and you could approach local podcasters with a view to being a guest. The more sessions you do, the more the word is spreading, you would be surprised at how many people listen to podcasts; while gardening, doing the housework and generally relaxing.
Start by making contact with a top digital marketing agency and see what the professionals have to say.